Product Description

Properly planned and executed, the investor relations function should serve both your company and its investment community. Yet, today, many investor relations professionals find themselves embattled, with difficult issues such as executive pay prominently featured in the headlines.

With 2009 Edition of this best-selling report, investor relations professionals can get the inside track on successful strategies and best practices being used by top IROs around the country.

You’ll find proactive practices and tactics, how-to help, strategies, and insights you need to do a better job in today’s tough investor relations environment, all spelled out in articles covering such topics as:

SEC regulations on financial reporting and disclosure
Controversy over a disconnect between high CEO pay and corporate strategy
C-level communications and crisis management
Greater transparency and disclosure in the proxy system
The new corporate governance
Social networks for investors
Communication checklist for IROs
Dealing with newly empowered activist shareholders
Corporate social responsibility
Quashing dangerous rumors – in the press and online
Latest telecom and Web technologies
IR’s role in strategic planning
And much more
Plus, you’ll get specific insight through case studies like:

How Xcel Energy’s agreement to provide investors with an in-depth analysis of the financial and physical risks it faces from climate change could push others in the industry to reveal more
Whole Foods containment of its CEO’s damaging antics during impending merger with Wild Oats Markets and FTC’s antitrust lawsuit
What did Citigroup leave unsaid that boosted shares when it issued earnings guidance in Oct. 1, 2007
Dell Shares is the first instance of a major corporation’s IR department using a blog to communicate directly with its investors
Who is going to end up getting burned for Mattel’s three toy recalls
The effects of social media in the backlash against Johnson & Johnson Motrin ad campaign
Aflac’s shareholders are the first to exercise “say on pay” by voting on the company’s executive compensation policy